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A1 in Serbia

A1 is the third-largest mobile operator in Serbia. Since the beginning of 2025, A1 also offers broadband products in the fixed-line segment and is now convergent in all its markets.

The predecessor company of A1 Srbija was founded as part of the Group in 2006 and began operations in 2007.

In 2024, the business in Serbia contributed 7% to the Group’s revenues and EBITDA.

Market position

Key figures 2024

Financial 2024In EUR mnChange
Revenues3984.0 %
ARPU (EUR)9.88.7 %
ARPL (EUR)n.a.n.a.
EBITDA14615.2 %
EBIT625.2 %
CAPEX33-41.7 %

Offerings

  • Mobile telephony
  • Mobile broadband
  • ICT
  • Data center for customers

Quality certificates

  • ISO 14001
  • ISO 27001
  • ISO 45001

Employees (FTE)*

Network coverage*

* as of year end 2024

Key Data Serbia

  • Population: 6.6 million
  • GDP/capita, PPP: 29,600 USD
  • EU candidate since: 2012
  • Currency: RSD

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